Blog

The Devslove Blog

Dissecting everything paid ads.

36 articles

Google Marketing Live 2025: Essential Takeaways for Lead Generation Advertisers

Increasing Qualified Demo Requests for a Transportation Management Software Company

Building a Consistent Pipeline of High-Quality Leads for an International Freight Forwarder

3 Smart Ways to Automate Your Small Business

Account Structure: How Keyword Research Usually Informs Account/Campaign Setup

Analyzing Google Ads KPIs 101

Can Landing Pages Create More Google Ads Leads?

Combined Audiences: How to Find the Best Combination of Audiences to Target

Connected TV: How B2C Brands Can Use YouTube Ads to Boost Awareness

Customer Lifetime Value - The Forgotten KPI - Part 1

Email Marketing Tips To Win The Holiday Season

Get The Most Out Of Black Friday and Cyber Monday By Starting Preparations Now

Google Discovery Ads - A Facebook Ads Alternative

How Important Is CPC in Google Ads?

How Much Will the U.S. Election Affect Lead Gen Advertisers?

How to Structure Your Responsive Search Ads for Maximum Performance

How to Use Your Responsive Search Ads’ Asset Report for Maximum Performance

Performance Max 101: How to Setup a Campaign From Scratch

The Importance Of Ad Copy Headlines in Google Search Ads

The Importance of Daily Budget Spend, & What to do With an Overspending Budget

The Key Components of a Branded Campaign Setup

The Necessity of Negative Keywords: Why Your Google Ads Account Cannot Survive Without Them

The Power of Social Proof

The Strategy Behind Using the Broad Match Type in Google Ads

Understanding Dynamic Search Ads: Their Pros, Cons, Plus How to Use Them

Understanding the Search Network: Some Key Insights into a Setup Strategy

Better Leads. Lower Cost. Overall Growth.

Creatively Finding Cost Effective Leads

Diversifying Google Channels for Increased Leads and Brand Awareness

Increased Digital Presence + Booked Appts For Growing Dental Team

Intelligent Hyper-Targeting Helps Grow Online Vegan Fashion Brand

Lead Gen. For Title 24 Consultants

Recruiting Education Champions To Close Opportunity Gaps

Strategically Increased Booked Sessions For Growing Therapy Team

Tactically Increasing Qualified Leads

COVID-19 and Google Ads: 3 Questions Your Business Should Consider

Want To Talk Paid Ads Strategy?

Book a call and let's discuss how we can generate more qualified leads for your business.