Custom Strategies For Lead Gen Advertisers
Google Ads + Microsoft Ads
Trusted By Growing Brands
How We Approach Google Ads & Microsoft Ads
Our approach to Google Ads & Microsoft Ads for lead generation is simple. Find your company more qualified leads. We don't just throw up new search ads and see what happens. There are often overlooked channels and tools within Google and Microsoft Ads to find new qualified leads.
Our team understands that true success is measured not just by the number of leads generated, but by the quality of those leads and how many of those convert into customers. We get into the weeds about your product/service and who your target market is so we understand your business and can be thoughtful in how we approach finding new leads.
The Devslove Advantage
Deep Expertise
Years of hands-on experience managing paid media for lead generation companies across B2B, SaaS, home services, and professional services verticals.
AI-Driven Change
We leverage AI-powered tools and automation to optimize campaigns faster, surface insights sooner, and stay ahead of platform changes that impact your results.
Work We Can Win
We only take on clients where we believe we can make a real impact. If we don't think we can win for you, we'll tell you upfront and point you in the right direction.
We Have a Proven Process for Getting Leads
We have a proven process for getting leads through Google Ads and Microsoft Ads that goes beyond simply launching campaigns. We start by understanding your sales pipeline inside and out -- from the first click all the way to a closed deal. This allows us to optimize not just for lead volume, but for the leads that actually convert into revenue.
Discovery & Pipeline Mapping
We map your sales pipeline end-to-end to understand what a qualified lead looks like at every stage.
Campaign Architecture
We build campaigns structured around your highest-value services and audiences -- not generic templates.
Launch & Optimize
We launch, monitor, and continuously optimize toward the metrics that matter: qualified leads and closed deals.
Report & Scale
Transparent reporting on pipeline impact with clear recommendations on where to scale next.
Real Results for Real Businesses
JDXpert 116%
YoY Increase in SQLs
B2B SaaS scaling Google Ads + LinkedIn into a predictable pipeline engine.
View case study
Randy's Electric 21%
More Qualified Leads
Local services brand using paid media to fill technicians' schedules every week.
View case study
Quill Podcasting 2,300%
Increase in non-Search MQLs
Unlocking Display + Demand Gen as a low-CPL MQL channel for B2B.
View case studyWhat Our Clients Say
"It's been nothing short of a game-changer for our paid advertising campaigns. What truly set them apart is their uncanny ability to spot areas of improvement. They don't just rest on the laurels of past successes — they proactively reach out with insights and recommendations."
Ashley Johnston
Marketing Director at JDXpert
"I've been working with Devslove for almost a year now and their team has upgraded our paid acquisition strategy across all areas. Their team is not only clearly experts in the field, but they're also incredibly communicative, take the time to understand the ins and outs of your brand and its goals, and educate you along the way."
Alison Osborne
VP of Marketing at Quill Inc.
"We've been working with Devslove for a couple years now and are very happy with their work. Their expertise is apparent in every effort, and it's highly evident that they're constantly learning about new developments and opportunities to improve their services."
Brad Waldrop
Co-Owner at Ward Plumbing, Heating and Air
Ready to Find More Qualified Leads?
Book a call to learn how our Google Ads and Microsoft Ads strategies can drive real pipeline growth for your business.