Shipwise — 31% Increase in Demo Requests
31%
Increase in Demo Requests (Google)
56%
Increase in Demo Requests (LinkedIn)
13%
Decrease in Cost Per Lead
Company Info
Company
Shipwise
Industry
Freight and Logistics Software
Key Goal
B2B Lead Generation
Platforms
Google Ads (Search, Display, Demand Gen), LinkedIn Ads
About the Company
A Shipwise company partnered with Devslove to improve the volume and quality of demo requests coming through their paid advertising channels. They needed a smarter approach to lead generation — one that went beyond basic conversion tracking and took into account the actual value of each lead to the business.
The Challenge
- All leads were treated equally — no distinction between high-value and low-value conversions
- No value-based optimization in place to guide the algorithms toward better leads
- Targeting was too broad, reaching audiences that weren't decision-makers
- Couldn't scale campaigns efficiently without sacrificing lead quality
What We Did
Value-Based Conversion Tracking
Implemented value-based conversion tracking so the ad platforms could optimize toward leads that actually closed — not just form fills. This shifted the algorithms to prioritize higher-quality prospects.
Bid Optimization by Segment
Segmented bidding strategies by device, region, and time of day. This allowed us to invest more aggressively in the segments that produced the best demo requests and pull back on underperformers.
Targeted LinkedIn Campaigns
Launched LinkedIn campaigns specifically targeting operations, logistics, and supply chain leaders — the exact decision-makers who evaluate and purchase TMS solutions.
Robust Audience Development
Built and refined audience segments across both Google and LinkedIn, layering in firmographic and behavioral data to reach companies that matched the ideal customer profile.
The Results
31%
Increase in Google Demo Requests
56%
Increase in LinkedIn Demo Requests
13%
Decrease in Cost Per Lead
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