Frequently Asked Questions

We only do month-to-month contracts. We believe in continually earning your business and in strong partnerships. If you don't feel like we are adding enough value, or a good fit, while we never like seeing a (good) partner go, we understand.

Yes. We generally work best with clients who have a minimum monthly ad spend of $3,000. This ensures there's enough budget to generate meaningful data and results. That said, every business is different — reach out and we'll give you an honest answer about whether paid ads make sense for your budget.

It depends on the situation. If your budget is under $3,000/month, we may not be the best fit for ongoing management — but we do offer one-time consultations and account audits that can help you get more out of a smaller budget. We'll always be upfront about whether we think we can deliver results at your spend level.

No. We are specialists in Google Ads, Microsoft Ads, LinkedIn Ads, and YouTube/video advertising for lead generation. We don't do SEO or Meta (Facebook/Instagram) paid ads. We believe in staying deeply focused on what we're best at rather than being a jack of all trades.

No, we do not take on e-commerce clients. Our entire focus is on lead generation for services-based businesses. E-commerce advertising is a completely different discipline, and we'd rather point you to an agency that specializes in it than do a mediocre job ourselves.

E-commerce and lead generation are fundamentally different. The strategies, metrics, campaign structures, and optimization approaches are completely different. We've built our entire practice around lead gen — understanding sales pipelines, lead quality, and how to turn clicks into qualified conversations. Trying to do both would dilute our expertise.

Yes. We work exclusively with lead generation advertisers — businesses where the goal is to generate qualified leads, not direct online sales. Our clients are typically B2B services companies, B2B SaaS companies, home services businesses, logistics companies, and B2C services providers like dental clinics, law firms, and counseling practices.

We work across a wide range of industries, but we're selective. We only take on clients where we believe we can make a real impact. If we don't think we can win for you — whether it's due to industry fit, budget, or competitive landscape — we'll tell you upfront and try to point you in the right direction.

Yes. We offer one-time Google Ads consulting sessions — a collaborative, real-time working session via Zoom screenshare where we get into your account together and solve problems on the spot. This is ideal if you have an in-house team that needs a second set of eyes or if you want to pressure-test your current strategy.

Yes. We offer account audits where we do a deep dive into your existing Google Ads, Microsoft Ads, or LinkedIn Ads accounts. We'll identify wasted spend, missed opportunities, structural issues, and provide actionable recommendations. Reach out to learn more about our audit process.

No. We do not charge a set-up fee. We believe the setup is part of the value we deliver as your partner. You shouldn't have to pay extra just to get started.

Yes, absolutely. You own the ad accounts — always. We work inside your accounts, and you have full access at all times. If we ever part ways, you keep everything: the accounts, the data, the campaigns, and all the history. We never hold accounts hostage.

We make it easy. Since you own the ad accounts, there's no complicated transfer process. We'll remove our access, provide a full handoff document with notes on campaign structure, strategy, and performance, and make sure your team or new agency has everything they need to pick up where we left off. No hard feelings, no holdups.

Yes. We provide transparent, regular reporting on campaign performance. Our reports focus on the metrics that actually matter to your business — qualified leads, cost per lead, pipeline impact, and conversion rates — not vanity metrics like impressions and clicks. We tailor our reporting to what's most useful for your team.

Yes. We hold regular monthly meetings to review performance, discuss strategy, and plan next steps. Depending on the engagement, we may also do more frequent check-ins. We believe strong communication is the foundation of a good partnership, and we want to make sure you always know what's happening in your campaigns.

We can help with landing pages on a case-by-case basis. While landing page design and development isn't our core service, we understand how critical they are to conversion rates. We'll advise on landing page strategy, messaging, and structure, and can help coordinate with your team or recommend partners for the build.