C&S Energy Pro
C&S Energy Pro — 10x Increase in Call Conversions
10x
Increase in Call Conversions
16%
Decrease in Ad Spend
376%
Increase in Closed Leads
Company Info
Company
C&S Energy Pro
Location
California, USA
Industry
Construction/Energy Consulting
Key Goal
Lead Generation
Platforms
Google Ads
About C&S Energy Pro
C&S Energy Pro supports residential construction companies secure Title 24 Compliance in California. They provide energy consulting services that help builders meet California's strict energy efficiency standards. When they came to Devslove, their Google Ads account was generating clicks but not the right kind of leads — and certainly not enough closed deals to justify the spend.
The Challenge
- Poor quality leads that weren't converting into paying customers
- Low click-through rate (CTR) across campaigns
- Very few conversions despite consistent ad spend
- Compromised Quality Score driving up costs
- Calls coming in from non-buyers who weren't in the market for their services
What We Did
Eliminate Wasted Ad Spend
Implemented aggressive negative keyword lists to filter out irrelevant searches. Introduced time-of-day bid adjustments to focus budget on hours when qualified buyers were most likely to convert.
Outrank Competition + Increase Quality Score
Rewrote all ad copy from scratch, highlighting competitive advantages that mattered to their target audience. The improved relevance boosted Quality Scores, lowered CPCs, and helped C&S consistently outrank competitors in the ad auction.
The Results
10x
Increase in Call Conversions
16%
Decrease in Ad Spend
376%
Increase in Closed Leads
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