Microsoft Ads Management
Reach decision-makers on Bing and the Microsoft ecosystem at a lower cost per lead.
Trusted By Growing Brands
Microsoft Ads Is the Overlooked B2B Lead Channel
Microsoft's user base skews older, more affluent, and more enterprise-heavy than Google's. For B2B advertisers, that means reaching decision-makers who use Microsoft 365, Outlook, and Edge as their daily tools, often at a fraction of Google's CPC. We've seen Microsoft Ads deliver 12x ROAS on accounts where Google was capped out.
Your competitors may already be there
The same searches your buyers run on Google happen on Bing, Edge, and Copilot every day. Your competitors may already be bidding on your search terms on Microsoft Ads and picking up leads you never see. If you're not showing up there, those leads go to them.
Why Microsoft Ads Wins for B2B
LinkedIn-Profile Targeting
Layer LinkedIn company, industry, and job-function data onto Search campaigns. This is a Microsoft-exclusive capability. Google has no equivalent.
Lower Cost Per Lead
Less competition on Bing than Google. We routinely see clients pay 30-50% less per click for the same query intent.
Microsoft Audience Network
Native display placements across MSN, Outlook, Edge, and partner sites with first-party intent data Google can't access.
Who Does Well on Microsoft Ads
Microsoft's audience skews older, higher-income, and desktop-heavy, with a strong share of working professionals. These advertisers tend to get the most out of it.
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B2B and SaaS
A business audience plus LinkedIn company, industry, and job-function targeting.
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Legal and Professional Services
Some of the biggest cost-per-click savings compared to Google.
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Local and Home Services
An older, higher-income audience making household buying decisions.
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Healthcare
One of the fastest-growing categories on the platform.
Real Microsoft Ads Results
Ward Plumbing 12x
ROAS on Microsoft Ads
Plumbing + HVAC brand scaling Microsoft Search + Audience Network alongside Google Display.
View case study
JDXpert 116%
YoY Increase in SQLs
B2B SaaS using Microsoft Ads' LinkedIn-profile targeting alongside Google Search.
View case study
Maui Paradise Properties 20%
More Direct Bookings
Vacation rental brand adding Microsoft Search and Audience Network to a full-funnel growth mix.
View case studyWhat Our Clients Say
"I've been working with Devslove for almost a year now and their team has upgraded our paid acquisition strategy across all areas. Their team is not only clearly experts in the field, but they're also incredibly communicative, take the time to understand the ins and outs of your brand and its goals, and educate you along the way."
Alison Osborne
VP of Marketing at Quill Inc.
"I would recommend David and his team 100 times over. David is technically strong, listens to the unique needs of our business, adapts, takes action, and is consistently enhancing his craft. He's clear in his recommendations, and always brings an innovative and thoughtful approach to the table."
Stephanie Ano
Marketing Manager at Maui Paradise Properties
"We've been working with Devslove for a couple years now and are very happy with their work. Their expertise is apparent in every effort, and it's highly evident that they're constantly learning about new developments and opportunities to improve their services."
Brad Waldrop
Co-Owner at Ward Plumbing, Heating and Air
Ready to Add Microsoft Ads to Your Mix?
Get in touch to learn how Microsoft Ads can reach B2B audiences your Google campaigns can't.