Our Playbooks
The full-funnel systems we run, industry by industry. Each playbook shows how the campaigns fit together to turn ad spend into leads, pipeline, and revenue.
The B2B Playbook
The full-funnel system we run for B2B accounts, from first touch to a qualified sales conversation.
Awareness Layer
Google Ads
Demand Gen, Display, YouTube In-Stream
Microsoft Ads
Audience Network
LinkedIn Ads
Single Image, Video
ChatGPT Ads
Chat Card
Retargeting Pool
Site visitors + engagers
Retargeting Layer
LinkedIn Ads
Retargeting, Conversation
Google Ads
Display Remarketing, YouTube Remarketing
Microsoft Ads
Audience Network
High-intent searchers skip straight to capture
Demand Capture Layer
Google Ads
Search
Microsoft Ads
Search
LinkedIn Ads
Lead Gen Forms
The outcome
Demo requests
Sales-qualified leads
High-intent searchers skip straight to capture
Devslove
The Home Services Playbook
How we keep your phone ringing through every season, from emergency calls to planned projects.
Awareness Layer
Google Ads
Display, Demand Gen, YouTube In-Stream
Microsoft Ads
Audience Network
Retargeting Pool
Site visitors + engagers
Retargeting Layer
Google Ads
Display Remarketing, YouTube Remarketing
Microsoft Ads
Audience Network
High-intent searchers skip straight to capture
Demand Capture Layer
Google Ads
Search
Microsoft Ads
Search
The outcome
Phone inquiry
Form submission
High-intent searchers skip straight to capture
Devslove
The Local & Multi-Location Playbook
How we fill calendars and drive visits for local practices and multi-location brands, one location at a time.
Awareness Layer
Google Ads
Display, Demand Gen, YouTube In-Stream
Microsoft Ads
Audience Network
Retargeting Pool
Site visitors + engagers
Retargeting Layer
Google Ads
Display Remarketing, YouTube Remarketing
Microsoft Ads
Audience Network
High-intent searchers skip straight to capture
Demand Capture Layer
Google Ads
Search, Performance Max
Microsoft Ads
Search
The outcome
Booked appointments
Store visits
High-intent searchers skip straight to capture
Devslove
The Logistics Playbook
How we build a steady pipeline of shippers through a sales cycle that runs months, not days.
Awareness Layer
Google Ads
Demand Gen, Display, YouTube In-Stream
Microsoft Ads
Audience Network
Retargeting Pool
Site visitors + engagers
Retargeting Layer
Google Ads
Display Remarketing, YouTube Remarketing
Microsoft Ads
Audience Network
High-intent searchers skip straight to capture
Demand Capture Layer
Google Ads
Search
Microsoft Ads
Search
The outcome
Quote requests
Sales conversations
High-intent searchers skip straight to capture
Devslove
The Vacation Rentals Playbook
How we turn trip dreamers into direct bookings and keep your calendar full year-round.
Awareness Layer
Google Ads
Demand Gen, YouTube In-Stream
Microsoft Ads
Audience Network
ChatGPT Ads
Chat Card
Retargeting Pool
Site visitors + engagers
Retargeting Layer
Google Ads
Display Remarketing, YouTube Remarketing
Microsoft Ads
Audience Network
High-intent searchers skip straight to capture
Demand Capture Layer
Google Ads
Search
Microsoft Ads
Search
The outcome
Direct bookings
Booking inquiries
High-intent searchers skip straight to capture
Devslove
Want one of these run on your account?
Get in touch and we'll map your industry's playbook to your goals and budget.