Transmotion — 467% Increase in Qualified Leads
467%
Increase in Qualified Leads
54%
Decrease in Cost Per Lead
4x
Ad Spend Scaled
Company Info
Company
Transmotion
Industry
Freight and Logistics
Key Goal
B2B Lead Generation
Platforms
Google Ads (Search, Display, Demand Gen)
About the Company
This international freight forwarder needed a scalable way to generate consistent, qualified leads for their commercial freight services. They were getting traffic, but too much of it was coming from residential inquiries and unqualified prospects. They partnered with Devslove to build a paid ads strategy that would connect them with the right commercial buyers.
The Challenge
- Disconnect between what the ads were generating and what the sales team actually needed
- Inconsistent traffic patterns making it impossible to forecast pipeline
- Too many residential inquiries clogging the sales pipeline
- Loose targeting that wasn't filtering for commercial freight buyers
What We Did
Rigorous Search Strategy
Built campaigns around commercial freight keywords with strict negative keyword lists to eliminate residential inquiries. Every keyword was vetted to ensure it aligned with the sales team's ideal customer profile.
Strategic Bidding
Prioritized high-intent search terms over volume. Bid strategies were set to invest more in queries that signaled commercial buying intent rather than chasing clicks from broad, low-quality searches.
Dedicated Landing Pages
Created dedicated landing pages tailored to the specific services and divisions, improving relevance and conversion rates for each campaign segment.
Channel Expansion
Expanded beyond Search into Display and Demand Gen campaigns across 4 divisions, building awareness and capturing demand at multiple stages of the buying journey.
The Results
467%
Increase in Qualified Leads
54%
Decrease in Cost Per Lead
4x
Ad Spend Scaled
Virtually Eliminated
Residential Lead Inquiries
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