GOOSELAW
80% Less Expensive Leads vs Search, 56% Reduction in CPA, 64% Reduction in CPC
80%
Less Expensive Leads vs Search
56%
Reduction in CPA
64%
Reduction in CPC
Company Info
- Company
- GOOSELAW
- Location
- Toronto, Canada
- Industry
- Legal / Immigration Law
- Key Goal
- Lead Gen
- Platforms
- Google Ads
About GOOSELAW
GOOSELAW is an immigration law firm specializing in Canadian permanent residency. Operating in one of the most competitive legal advertising markets, they needed a strategy that could cut through the noise and deliver qualified leads without the sky-high costs typical of the immigration law space.
What GOOSELAW Was Facing
- Expensive competitive industry with high cost per click
- High CPA making it difficult to scale profitably
How We Did It
Quality Score Focus
We prioritized improving Quality Score across all campaigns to drive down CPC and improve ad positioning, making every dollar of ad spend work harder.
Funnel Segmentation
We launched Discovery campaigns to reach potential clients earlier in the funnel, capturing demand at a significantly lower cost than traditional Search campaigns.
Split Testing
We ran extensive split tests across squeeze pages, landing pages, ad copy, and CTAs to identify the highest-converting combinations and continuously improve performance.
The Outcome
- Leads 80% less expensive in Discovery vs Search campaigns
- CPA down 52%
- CPC down 64%
Ready To See Results Like This?
Let's talk about how we can drive qualified leads for your business.