231% Increase in Leads, 162% Increase in Booked Appointments, 5,000 Local Video Views/Month
231%
Increase in Leads
162%
Increase in Booked Appointments
5,000
Local Video Views/Month
Company Info
- Company
- Ivory Dental Specialists
- Location
- Chicago, IL
- Industry
- Dental Care
- Key Goal
- B2C Lead Gen
- Platforms
- Google Ads, Microsoft Ads, YouTube Ads
About Ivory Dental Specialists
Ivory Dental Specialists operates two locations in Chicago, providing comprehensive dental care services. They needed to modernize their marketing approach, build a video presence, and increase both lead volume and booked appointments through paid advertising.
What Ivory Dental Was Facing
- No video presence to build trust and brand awareness locally
- Ineffective demand creation strategies
- Low website conversion rate
How We Did It
Video Marketing Integration
We created an evergreen brand video and launched local YouTube campaigns to build trust and awareness within the Chicago market. Video became a key driver of both brand visibility and patient acquisition.
Demand Gen Campaigns
We launched Demand Gen campaigns to reach potential patients who were not yet actively searching, creating demand and driving awareness that fed into the conversion funnel.
Website Optimization
We conducted a heuristic analysis of the website to identify friction points and implemented changes to improve the conversion rate, turning more visitors into booked appointments.
The Outcome
- 231% increase in leads
- 162% increase in booked appointments
- 5,000 views/month on branded YouTube video
Ready To See Results Like This?
Let's talk about how we can drive qualified leads for your business.