JDXpert
116% Increase in SQLs, 26% Decrease in Cost per MQL, 433% Increase in LinkedIn Ads MQLs
116%
Increase in SQLs
26%
Decrease in Cost per MQL
433%
Increase in LinkedIn Ads MQLs
Company Info
- Company
- JDXpert
- Location
- Raleigh, NC
- Industry
- HR SaaS
- Key Goal
- B2B Lead Gen
- Platforms
- Google Ads, Microsoft Ads, LinkedIn Ads, YouTube Ads, HubSpot
About JDXpert
JDXpert is the industry-leading job description management solution. Their platform helps HR teams create, manage, and maintain compliant and accurate job descriptions at scale. As a B2B SaaS company in the HR space, JDXpert needed a paid media partner who could drive qualified leads across multiple channels while keeping costs under control.
What JDXpert Was Facing
- Improve conversion tracking across all ad platforms
- Drive down MQL cost and reduce spam leads
- Expand the number of MQLs and expand LinkedIn Ads MQLs specifically
How We Did It
Offline Conversion Tracking Setup
We implemented comprehensive offline conversion tracking to connect ad clicks to real pipeline outcomes, enabling smarter optimization and more accurate reporting across all platforms.
MQL Cost Reduction
We switched to Enhanced CPC, removed broad match keywords, and removed Display Network placements to eliminate wasted spend and reduce spam leads while maintaining lead quality.
Increase Lead Volume
We expanded LinkedIn Ads with tested audiences, offers, and creatives. Added Microsoft Ads (Bing) as a new channel, created custom audiences, launched Demand Gen campaigns, and added YouTube Ads to broaden reach and drive more qualified leads.
The Outcome
- 116% increase in monthly SQLs
- 26% reduction in cost per MQL
- 433% increase in LinkedIn Ads MQLs
- Improved conversion tracking from 2 to 11 tracked actions
Ready To See Results Like This?
Let's talk about how we can drive qualified leads for your business.