Randy's Electric
Randy's Electric — 21% Increase in Qualified Leads
21%
Increase in Qualified Leads
23%
Decrease in Cost Per Lead
249%
Increase in Microsoft Ads Leads
Company Info
Company
Randy's Electric
Industry
Residential Electrical Services
Key Goal
Lead Generation — lower cost per lead while improving lead quality
Platforms
Google Ads, YouTube Ads, Microsoft Ads
About Randy's Electric
Randy's Electric partnered with Devslove to reduce cost per lead and drive more qualified customer inquiries. They had strong brand presence in their market but were spending inefficiently across multiple platforms.
The Challenge
- Inefficient ad spend across platforms with diminishing returns
- Lead quality was inconsistent — many inquiries weren't converting to jobs
- Over-reliance on a single channel (Google Search) without leveraging the full funnel
- No Microsoft Ads presence despite audience opportunity
What We Did
Multichannel Strategy
Implemented a coordinated approach across Google Ads, YouTube Ads, and Microsoft Ads to reach customers at every stage of the buying journey.
Day Parting Optimization
Analyzed conversion data by time of day and day of week to focus budget on peak conversion windows when homeowners were most likely to request service.
Value-Based Bidding
Shifted from volume-based to value-based conversion tracking, prioritizing higher-value service calls over basic inquiries.
Microsoft Ads Expansion
Launched Microsoft Ads campaigns to capture incremental high-intent traffic from Bing users — a demographic that skews older and higher income, ideal for home services.
Warm Audience Retargeting
Built retargeting campaigns on YouTube and Display to stay top-of-mind with homeowners who had previously visited the site but hadn't converted.
The Results
21%
Increase in Qualified Leads
23%
Decrease in Cost Per Lead
249%
Increase in Microsoft Ads Leads
Improved lead quality through value-based bidding and day parting. Built a sustainable multi-platform lead generation system that continues to deliver results.
"This team is so communicative and truly want what's best for your company. We feel like they're a part of our team! David is great at problem solving and finding new ways to increase leads through PPC and that's exactly what we needed. Would definitely recommend to anyone needing PPC help, you won't regret it!"
Kaitlin Harvey, Marketing Coordinator, Randy's Electric
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