62% Increase in Qualified Leads, 134% Increase in Lead-to-Booked-Meetings Ratio, 163% Increase in New Clients
62%
Increase in Qualified Leads
134%
Increase in Lead-to-Booked-Meetings Ratio
163%
Increase in New Clients
Company Info
- Company
- Your Path Counselling
- Location
- Victoria, BC
- Industry
- Mental Health Services
- Key Goal
- Lead Gen
- Platforms
- Google Ads, Microsoft Ads, ActiveCampaign, Unbounce, JotForms
About Your Path Counselling
Your Path Counselling offers individual, couples, and family therapy services. Based in Victoria, BC, they needed to build a paid acquisition engine from scratch with zero historical ads data, while navigating the unique restrictions of healthcare advertising.
What Your Path Counselling Was Facing
- Zero historical ads data to build from
- No baseline sales funnel data
- No lead nurturing infrastructure in place
- Healthcare ad restrictions limiting targeting and messaging options
How We Did It
Phase 1: Test
We started with localized targeting within a 5km radius to build initial data. We tested form vs matchmaker CTA approaches, finding that a 7-question questionnaire significantly outperformed standard forms. We also tested long vs short landing pages and built out email marketing lead nurturing through ActiveCampaign.
Phase 2: Optimize & Scale
With winning combinations identified, we expanded targeting to all of British Columbia for online therapy sessions, scaling the campaigns while maintaining lead quality and conversion rates.
The Outcome
- 62% increase in qualified leads
- 134% increase in lead-to-booked-meetings ratio
- 163% increase in new clients
Ready To See Results Like This?
Let's talk about how we can drive qualified leads for your business.